Pinterest is a new pinboard-styled social photo sharing website that began in March 2010. The website allows users to create and share theme-based image collections and since it started has been declared one of the fastest growing websites in history, reaching the 10 million monthly visitor mark faster than both Twitter and Facebook, and making it into Time magazine’s “50 Best Websites of 2011” column as well as being named the “Best New Startup of 2011” by TechCrunch. But how could Pinterest be used by businesses?
Pinterest has a very large female demographic with the majority of the site being used by women, so for a business to use Pinterest for marketing the product would in almost all situations have to be targeted at women or both men and women. Unless the demographic of the website began to substantially change, any marketing targeted at men would most likely fail on Pinterest.
The scrapbook style of the Pinterest website could also be used as a communication tool within businesses to collect information, design images, or even news to share amongst each other. Employees could build there own image board which would be easily accessible by other people involved and shared with others. Although because Pinterest is a open social media, it would of course be wise to not share any private information on the website.
In a sporting context, Pinterest could possibly be a successful way of advertising and promoting women’s sport as well as encouraging women to play sport and stay active and healthy. By sharing posters, and flyers, as well as photos of famous female sporting icons, interest in events, sports, and individuals could increase within the female demographic and possibly lead to an increase in viewership and attendance of women’s sports. Promotion of opportunities for people to become involved and participate in sport would also be an important thing to consider for the growth of sports in the female demographic.
The large interest in Pinterest, as well as the female demographic would prove useful for women’s sport and women athletes and could be a useful tool in promoting and encouraging more women to be involved with sport themselves. Although relatively new, Pinterest is making waves in social media and could become a useful advertising tool for some businesses.
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